Skip to content

Michael Adams Named Co-CEO of LiveSwitch

Jackie Drumm Jul 27, 2023 10:14:41 AM

Raleigh, NC, July 24, 2023 - LiveSwitch, the leading provider of technology that enables businesses to incorporate live, interactive video, announced that Michael Adams was promoted to chief executive officer (CEO). 

Adams, who has been with LiveSwitch since early 2021, previously led product management for the company. As co-CEO, he will lead the executive team alongside LiveSwitch Founder and CEO Jerod Venema and Chairman Brian Hamilton. 

“I’ve worked with Michael Adams for more than five years, even before his time at LiveSwitch, and he has proven his capacity to lead both people and products time and time again,” said Hamilton, who is chairman of the LiveSwitch Executive Committee. “He is deeply respected by our team for his drive and his manner, which is both direct and thoughtful. He is absolutely the right person to help lead LiveSwitch at this point of significant growth and technological innovation,” Hamilton added. 

Adams was part of the team led by Hamilton that made the decision to invest significantly in LiveSwitch (previously known as Frozen Mountain) in 2021. Prior to joining LiveSwitch, Adams served as the director of programs and operations for two nonprofit organizations that sought to expand entrepreneurship opportunities for under-served communities. He also worked in strategic consulting and communications for Hamilton Place Strategies in Washington D.C. 

"I am thrilled and honored to serve as co-CEO of LiveSwitch at such an exciting time for the company," said Michael Adams. "I firmly believe in the potential of our talented team, our relentless commitment to customer satisfaction, and the power of video technology in expanding human connection. LiveSwitch is at exactly the right place at the right time to serve the world’s growing craving for video communication and I’m glad to help lead the charge,” Adams continued. 

In 2022, Adams ushered in an era of change at LiveSwitch, overseeing the development and release of the first end-user products in the company’s 15-year history. Prior to 2022, LiveSwitch’s sole focus was on its WebRTC-enabled cross-platform software development kits (SDKs), which are used by organizations like Adobe and NASA to enable live video within their applications. Since then, LiveSwitch also released LiveSwitch Contact, a virtual estimates platform used heavily by home services businesses, LiveSwitch Video, a simple video conferencing solution with AI, and LiveSwitch Concierge, a live video chat website add-on.  

To learn more about LiveSwitch, visit


About LiveSwitch

LiveSwitch offers live video solutions to help businesses grow and to build human connection in a simpler, more sustainable way. Our core products include LiveSwitch Contact, a virtual estimates platform that helps businesses save time, cover more ground and increase sales, LiveSwitch Concierge, which lets businesses easily add live video chat and support to their websites, and LiveSwitch Video, a highly personalized video conferencing solution with no downloads or registration required. LiveSwitch also provides a developer platform, a cross-platform software development kit built upon WebRTC, that allows customers to build live video into groundbreaking applications in telehealth, virtual events, live entertainment, education, video conferencing, augmented reality, gaming and more. To learn more about LiveSwitch, visit