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%20-%20Company/LiveSwitch.io%20(v2)%20-%20Leadership/Leadership%20Profile%20Page%20Photos/ls-leadership-james-hatfield-cro-bio.webp?quality=high)
James is responsible for the customer experience and every process that generates revenue at LiveSwitch. He has extensive leadership experience across diverse roles and technology areas, with companies ranging from fast growing startups to Fortune 500 enterprises.
James joined LiveSwitch from IQVIA. There his responsibilities as Director led to the creation of the Customer Buying Experience, a streamlined purchasing process driven by product management teams.