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James Hatfield

Chief Product Officer


James is responsible for driving the LiveSwitch Product Team, which includes the LiveSwitch Cloud and LiveSwitch Server products. He has extensive leadership experience across diverse roles and technology areas, with companies ranging from fast growing startups to Fortune 500 enterprises. 

James joined LiveSwitch from IQVIA. There his responsibilities as Director led to the creation of the Customer Buying Experience, a streamlined purchasing process driven by product management teams.

Prior to this role, James was President of Sales for Sageworks. James holds a bachelors of science degree in business management from North Carolina State University.